Before you dive headfirst into branding, you need to give it a bit of thought. Specifically, you need to decide upon the image you want to project and the issues you want to emphasize.

Being everywhere is fine and dandy, but that isn’t really branding. It’s part of creating a presence, but branding is more than that. It’s creating a cohesive message. As such, formulating and maintaining that overall perspective needs to be a top priority.

Before you embark on an all-out branding project, generate a list of the things you want to emphasize and the kind of perception you want to create. Every time you do anything related to the project, test it against those standards before publishing it.

A wild, inconsistent message isn’t going to help you. You need some focus. Don’t just go crazy looking for opportunities to mention your name or business. If you’re going to brand, do it the right way. With a plan!

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Filed under: Branding Tips • Personal Branding

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